Being a business owner and trying to keep with all the phone calls, emails, social media, listing sites, etc. can be a lot to handle. Most of these tasks require you to be in front of a computer to be able to keep up to date. As technology has improved, more and more smartphones are …
This post is about some useful search tools anyone could use for everyday use. You want to check the info and data on each tool to see if it would be best suited for you and your business. Here’s a list of some that I use for my customers: Stats Counter The tool I constantly …
The SEO process entails various steps and efforts that all contribute to your online exposure. In order to achieve the best organic search results, you need to fully consider and engage in each step of SEO, and one of these contributing factors is backlinks. A website can truly benefit from having links directed back to …
Analytics are an important part of measuring the effectiveness of your search engine optimization plan and the good news is there is more information available to you than ever. Last week, Google Webmasters Tools has upped the results available to a 90-day period. This will allow you to review much more information at one time …
Are you trying to increase the interactions on (as well as the overall success of) your Facebook business page? The recent transfer to Timeline may have offered visual changes that, if done right, could attract more people to your company’s profile, but your engagement as the owner in terms of the content you’re offering is …
As discussed previously on this blog, Pinterest has become the newest social media craze. Pinterest, where users “pin” images, videos or recipes to their personal online pinboard, gives you and your business another way to get personal with your customers. Growing from a few hundred thousand to more than 12 million users in less than …
During the Internet boom your business probably invested in a web page to get your name out on the World Wide Web. Since then you have probably gone through a few website redesigns over the years and now have a website that look nothing like what you originally started with. While simply launching a new …
The Boston Web Marketing Blog gives a lot of coverage to social media, and lately we have posted articles describing ways to optimize what may be your newest and possible your least understood social media tool: your Google+ account. We have instructed users how to optimize their Google+ page and use Google+ to manage their …
Your SEO plan wisely includes the use of social media to spread the word about your business. While all are great options to gain exposure and generate some healthy links to your web site, not all are created equal or, better stated, used the same way. A recent study by Zintro has pulled together some …
Which Social Media Outlets are Best for Your Business? Read More »
A recent study which included over 3,800 social media marketers found that those in the social media marketing field are much more likely to incorporate SEO into their efforts rather than PPC (pay per click) advertising. While neither of these options were the number one choice as an additional marketing application (email being the top …
