Search Engine Optimization Specialists are familiar with the importance of Social Media — especially in the context of Google’s expected new versions of Panda expected to be rolled out in 2012. While SEO Specialists are still waiting on the precise details of the algorithm changes expected with the upcoming Panda updates, what we do know …
Like Search Engine Optimization, website usability is something that is based on steps the help you reach a certain goal. This post is to give the SEO/Web usability novice some pointers in making their site more user-friendly. A step that seems a little obvious to some but not all, is the effectiveness of your website. …
Make sure your website’s usability doesn’t hurt your SEO Read More »
In today’s business world it’s beneficial to know the importance of SEO and how it helps your Google rankings. These rankings are important to the success of businesses in the digital age. The higher your ranking is, the more likely potential customers are going to check out your site. Here are some SEO tips for …
Good Techniques on Search Engine Optimization | SEO Boston Read More »
The new Google Panda update has the SEO world in a stir. Business owners and SEO specialists are wondering how this will affect their SEO plan, what can remain the same on their website and what needs to be changed. SEO’s are now responsible for Design and user experience, Content quality and the user and …
If a web user finds a business on Google using akeyword search, visits the business website and likes the merchandise orservices – how long does it take for that interest to convert to a sale? The concept of the time a consumer takes to decide on a purchase is called “Zero Moment of Truth”, and …
Google is the name that immediately pops into our heads when we hear the term “search engine.” It can be our go-to source for looking up anything from how to tie a bow to where the best gelato is in the North End. What if, though, this search engine became one that was used not …
Google’s Latest Search Feature | Boston Web Marketing Read More »
Reputation Management is all about what a customer sees first. Are they viewing positive information about your business or negative information about the business? Depending on how old your company is, odds are you had at least one unhappy client in the past. There are many places online where people can voice their opinions about …
Google+ For Online Reputation Management | SEO Boston Read More »
QR codes were originally developed by the Toyota subsidiary Denso Wave in 1994. They were used to help track cars through the line of production. Since then they have been used on everything from medicine to business cards and even websites. So where does the QR code belong? In recent years the QR has been …
When talking about social media, our minds tend to immediately think of outlets such as Facebook, Twitter, and now even Google+. These are obviously all very popular and beneficial in their own way, but people should also branch out beyond these choices and consider networks such as SlideShare. Our goal with these social sites is …
SlideShare: Present Yourself Online | SEO Boston MA Read More »
