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Month: December 2011

The Importance of Listing Sites | Boston Web Marketing

An important part of any search engine optimization plan must include getting your business on as many of the local and social listings as possible.  In addition to keeping your name and address out there, people use these listings to talk.  And talk generates interest in your business and your site.  Good reviews always help boost your …

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When is Social Media Working for You | Boston Web Marketing

When do you think your social media site is doing the most work for you?  During primary business hours?  Late at night when people cannot sleep?  Or just when folks are in a browsing mood?  You may be surprised. A recent survey of 885 Australians had some interesting results.  Yes, in fact, people are looking …

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Branding with Facebook | Twitter | Boston Web Marketing

Nowadays if you have a brand, you’re more likely to have a Facebook or Twitter page if you’re trying to build a strong following. But oversaturating the market with your brand can back fire as well.  Understand how each social media platform (Twitter/Facebook) is used and which one is more effective for your specific product/service.  A …

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Google’s Page Rank Algorithm | Boston Web Marketing

As shown below by Hitwise Inc.’s graph, which tracks the percentages of total online traffic directed at the most popular search engines in September, 2011, Google is predominantly the search engine of choice, consisting of 65.3% of all searches performed. The implication for SEO specialists is that an understanding of how Google decides rankings is …

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SEO Going Forward | Boston Web Marketing

As SEO (Search Engine Optimization) best practices move into 2012, we are going to see a shift away from long-tailed keywords toward better written, meaningful content.  In February of 2011, Google launched Panda, a program that gives penalties for poorly written content.  Now, optimizers are making more appealing content that actually caters to their target …

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Google Freshness Update | SEO |Social Media | Boston Web Marketing

On November 11, 2011 Google recently announced that they have made changes to their algorithm which has been deemed the “Freshness update.” So what does this mean for your company? What can I do from a Search Engine Optimization (SEO) standpoint? 1)     Have new and fresh content that people want to read and share. Engage …

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