With the explosion of Social Media on the internet over the past 7 years, it seems that now-a-days every tech giant is reaching for a piece of the pie. With the success of Social Media companies such as Facebook and Twitter, Google decided it was finally time to compete with the ever growing market. In June …
If you use Yelp regularly, you may have noticed a trend: reviewers have a lot of negative things to say about the businesses they review. When reading through reviews for manicures offered by each of the many nail salons on Charles Street, it appeared that I didn’t have any options, because based on reviews, every …
When do you think your social media site is doing the most work for you? During primary business hours? Late at night when people cannot sleep? Or just when folks are in a browsing mood? You may be surprised. A recent survey of 885 Australians had some interesting results. Yes, in fact, people are looking …
When is Social Media Working for You | Boston Web Marketing Read More »
While many people may only think of YouTube as a site to look up outlandish home videos or the latest funny commercial, it can actually be used for much more than that. YouTube can act as an additional resource for your SEO efforts. Being owned by Google (the top search engine) and following behind as …
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Nowadays if you have a brand, you’re more likely to have a Facebook or Twitter page if you’re trying to build a strong following. But oversaturating the market with your brand can back fire as well. Understand how each social media platform (Twitter/Facebook) is used and which one is more effective for your specific product/service. A …
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As shown below by Hitwise Inc.’s graph, which tracks the percentages of total online traffic directed at the most popular search engines in September, 2011, Google is predominantly the search engine of choice, consisting of 65.3% of all searches performed. The implication for SEO specialists is that an understanding of how Google decides rankings is …
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As SEO (Search Engine Optimization) best practices move into 2012, we are going to see a shift away from long-tailed keywords toward better written, meaningful content. In February of 2011, Google launched Panda, a program that gives penalties for poorly written content. Now, optimizers are making more appealing content that actually caters to their target …
On November 11, 2011 Google recently announced that they have made changes to their algorithm which has been deemed the “Freshness update.” So what does this mean for your company? What can I do from a Search Engine Optimization (SEO) standpoint? 1) Have new and fresh content that people want to read and share. Engage …
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On September 7th, 2011 at the Facebook developer summit, Mark Zuckerberg introduced a new type of profile view called “Timeline.” Instead of a profile and wall, it’s a more controlled view of your online world. It gives you an easier way to view past events, older photos, trips around the world, using chronological and geographical …
If you’ve heard about the value of maintaining a business blog, and want to start one of your own, the open-ended nature of blogging may have you looking for a plan. Blogging seems to offer too many options to narrow down a precise strategy. If you’ve asked for advice, you may hear very general phrases …
On November 21st, 2011 Yahoo officially ended its Site Explorer program. This tool was first launched in 2005 by Tim Mayer and allowed users to verify their website with Yahoo. Yahoo has announced that Bing’s Webmaster Tools have replaced Site Explorer. This comes as no surprise, Yahoo had warned us about the upcoming change in August. In …
