As a company today, it is important to take advantage of the social networking sites offered online. Most businesses now have Facebook and Twitter pages, which allow them to connect with their audience in a more personal way. Facebook business/organization pages integrate “friends” as “likes,” and Twitter uses “followers.” Recently, a new social media site …
With technology advancing and the world wide web a large part of our every day lives for most of us, it is easy to overlook the significance of Google and social media. How many times have you been in a rush to get somewhere and needed to quickly look up the address? All we have to …
From the 100-question standardized tests to the grueling 40-page marketing plans, being a Marketing major at University of Massachusetts Lowell is nothing short of rigorous. As a senior, my schedule is currently filled with five 300 and 400 level classes — as hard as they get. UMass Lowell is AACSB accredited in Business, so although it is a …
Academic Marketing vs. Real World Marketing from an Intern Perspective Read More »
For the first time, the BBJ has highlighted some of these “rising” stars” as part of a partnership with our sister publication Mass High Tech. The 15 Rising Stars were nominated by readers from across all sectors, and yes, they are all under 30 and doing remarkable things within their industries. Meanwhile, MHT’s 15 Tech …
