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Month: November 2011

Google+ Pages for Businesses

As a company today, it is important to take advantage of the social networking sites offered online.  Most businesses now have Facebook and Twitter pages, which allow them to connect with their audience in a more personal way.  Facebook business/organization pages integrate “friends” as “likes,” and Twitter uses “followers.”  Recently, a new social media site …

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Academic Marketing vs. Real World Marketing from an Intern Perspective

From the 100-question standardized tests to the grueling 40-page marketing plans, being a Marketing major at University of Massachusetts Lowell is nothing short of rigorous. As a senior, my schedule is currently filled with five 300 and 400 level classes — as hard as they get.  UMass Lowell is AACSB accredited in Business, so although it is a …

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