As the virtual market becomes more popular, the use of voice search is growing. Google CEO Sundar Pichai said during his Google I/O Keynote that 20 percent of queries on Google’s mobile app and Android devices is coming from voice searches. Sundar spoke about this topic when introducing Google’s new Amazon Echo competitor, Google Home. There has been a huge increase in voice assistance and voice search usage. Virtual assistants like Siri, Cortana, Google Voice Search/Now, Amazon Alexa, and now Google Home has been training people to search using their voices to and be more “conversational” with their search on their mobile devices. Over time, voice queries will become more transactional as virtual assistants will allow bookings and conversions using voice. For example, Amazon Alexa can let users order pizza from Domino’s or an Uber ride using voice search. Google has already been in the process of integrating a range of third party transactional services like Uber, Pandora, Ticketmaster, and more into Google Home. If you need help with optimizing your website for voice search contact Boston Web Marketing!