When it comes to email marketing, it’s the small details that matter the most. The exact wording of the subject line, the choice of graphics in the email, the precise time the email is sent; these can all affect a subscriber’s reaction to the email. When it comes to crafting the perfect email marketing campaign, follow these 10 simple rules.
1. Make it Easy to Subscribe – Make it possible for users to subscribe from your homepage, social media, blog, etc. The easier it is for users to subscribe, the more subscribers you’ll receive.
2. Use Creative Subject Lines – The subject line is the first thing people see, so they should be creative and make the reader want to open the email. Use different subject lines to cater to different users needs.
3. Use Personalized Content – A significant element of email marketing is relationship. Subscribers today expect to receive information that is catered to them and will appreciate your emails more if they are personalized.
4. Be Brief – Emails with too much content tend to be overlooked. When a user opens up an email they are subscribed to, they don’t want to see paragraphs of text. Use subheadings and short paragraphs to summarized the information in your email and get right to the point.
5. Talk About Benefits, Not Features – Many emails explain the feature they are offering, but tend to forget to add the benefits. Users act on features when they know the benefits that they will receive from it.
6. Use a Call to Action – Users will read your emails because they want to know more about your business, products, services, or news. Make it easy for them to reach the website from the email and invite them to take action.
7. Use Abandoned Cart Emails – If you are an ecommerce site, and you have users who leave the site before purchasing the products in their shopping cart, consider abandoned cart emails. This will send an email to the user a few days after they leave the site to remind them that they still have items in their cart.
8. Make it Mobile-Friendly – Many subscribers tend to read their emails on their phones during their lunch break. If an email is not optimized for mobile use, users will not even bother trying to open it.
9. Send Your Email at the Right Time – Every industry is different and their users may have specific times that they check their emails. Run experiments to see what days and times work best for your subscribers.
10. Don’t Spam – Sending too many emails without useful information is why many users unsubscribe. Only send an email if you have information that will be useful to you subscribers.