Video has the potential to transmit large amounts of information. A simple 2-minute to a 3-minute video can deliver tons of historical, emotional, and academic information simply from the imagery portrayed in the shot. After creating your own video, you can use it to communicate in ways that other marketing tools can’t.
1. Customers watch more video
Youtube alone has more than 4 billion views per day, and it’s the second largest search engine, right after Google (which owns Youtube). Among those views, 78% watch at least one video on Youtube every week. In addition, 92% of B2B customers watch online video. Also, 34% of shoppers are more likely to purchase after viewing an online video ad.
2. Video is helping your competition
Smart businesses use video marketing as a tactic to improve consumer engagement by including video in emails which increases open-rates by 5.6%, increases click-through-rates by 96%, and increases conversations by 80% when the video is added to a landing page.
81% of senior marketing executives now use online video content in their marketing programs. More than half executives watch work-related videos on Youtube at least once a week. Similarly, 75% of executives watch work-related videos on business-related websites weekly.
3. Video is easily searchable
70% of the top 100 search listing on Google are video results. Video on social media can also affect organic Google search results as well as be an entry point to your website.
4. Video is mobile
Online video now accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks. More than 85% of marketers have reported that they plan to increase their mobile advertising budgets in near future. Also, 30-second mobile video ads have an 88.3% completion rate.
5. Behavior Analytics
Youtube and other video hosting sites provide extensive viewer data that can give you deep insight into the behavior of viewers who interact with your videos.
Amazon, Dell, and other online retailers have publicly shared statistics showing that a posted video can increase the odds of a customer purchasing an item by as much as 35 percent.
Software developers continually find new ways to integrate sites so that video messages can be easily shared and broadcast via social media networking.
Bing, Google, Yahoo!, and other Internet search sites have made video a key factor in their search formulas. Posting an abundance of video on your website can move you higher in the search rankings.
9. Emotional Benefits
Video offers the opportunity to use sight and sound to connect emotionally with viewers via storytelling. Video entertains and influences viewers by invoking a series of emotions that result from showing images that connect their hearts and their brains with your product or service.
10. Social Media Sharing
More than 500 years’ worth of Youtube videos is watched daily on Facebook. More than 700 Youtube videos are shared on Twitter every minute. Video sharing is a huge part of social media, and social media can be used to get your message out there in a fun share-able way.