Boston Web Marketing runs an event marketing campaign that will increase visibility, awareness and help spread word throughout the New England community by using a highly effective targeted marketing online promotion. We start by sending out emails to our loyal corporate client list which covers a vast area of New England, as well as emailing Adult League Sports Groups in the Boston Area so that we really focus in on targeting the male, poker playing, sports fans.

We also run a social media campaign for the event by creating a custom event Facebook page that will contain all the important information for the event. This will make it easy for people to “like” it and keep track when the date is approaching. This is also a great way to create a buzz for the event and a great place to promote the event for next year! On top of that, we run a Pay Per Click Facebook ad that will help drive the poker player sign up. We will also create a Twitter and Google+ page for the event to make sure we cover all the major Social Media outlets.

Finally, we create customized listing pages with full descriptions, photos and event details on dozens of free listing sites such as Yelp, StumbleUpon, Boston.com, Eventful and Craigslist. This helps create dozens of new ways for people to find out about the event, as well as create backlinks to your events website.

The Poker Party will be held on Thursday, May 3^rd at 8:00pm. The location of the event is at the Upper Rotunda of the Faneuil Hall Marketplace and at Ned Devine’s. Celebrity guest will include Tim Wakefield, Jason Varitek, David Ortiz and other Boston Red Sox players. Join us for a fun night of comedy, poker, silent & live auctions, and a cocktail reception featuring some of Boston’s best local restaurant tastings!

Founded by Carol Troxell and Sara Youngelson, Pitching in for Kids is a fairly young organization that was founded in 2004. Carol and Sarah decided to take their passion for community involvement to the next level and started up Pitching in for Kids. It has become wildly successful in recent years and they are looking to build on that success.

By Mike Fedotowsky

If you are interested in more SEO techniques or would like to hire us to manage your reputation online contact us at: sales@getfoundquick.com or call 857.526.0096.

Boston Web Marketing | 215 Lewis Wharf Boston | MA 02110 | www.getfoundquick.com

First you must have a Google+ Profile with a clear recognizable headshot as your profile photo

Next make sure that each blog post or article that you write has a clear byline that identifies you as the author. If I am the author at the bottom of my blog post I would write “By Jeffrey Pucko” or “Author: Jeffrey Pucko.” In the byline also make sure that your name exactly matches your name on your Google + profile.

The next step is to navigate to Google’s Authorship page and submit your email address to Google. Once you submit the email address you will receive an email from Google. Simply click on the link within the email to verify your email address. This will add your email address to your profile with a check mark next to it noting it has been verified and will also add the domain name that you “contribute to.” You can view this on the “About” tab in your profile as seen below:

Lastly you want to confirm that Google is able to extract author information from your page by using their rich snippets testing tool. Enter the URL to your blog post or article and click “Preview.” Scroll to the bottom of the page and enter the URL for your Google+ Profile below the “Extracted author/publisher information.” If you implemented the authorship information correctly a snippet preview with your headshot will appear.

By Jeffrey Pucko

If you are interested in more SEO techniques or would like to hire us to manage your reputation online contact us at: sales@getfoundquick.com or call 857.526.0096.

Boston Web Marketing | 215 Lewis Wharf Boston | MA 02110 | www.getfoundquick.com

Stats Counter

The tool I constantly use is StatsCounter, there’s information on the market shares for each search engine, different browsers, social media sites, and mobile browsers, operating systems and more. It’s always good to compare multiple sources of data; this is always a good start.

Google Trends and Insights

Google’s tools for finding out trends are the Insights and Trends sites. Both sites offer a good way to see search trends over time by regionally ran comparisons. The Trends site will also show data for five URLs, if they have received enough viewer traffic to register on their. It also analyzes by seasons, they can be used to look at causes of trends and their effects.

Google DoubleClick Ad Planner

The DoubleClick Ad Planner lets you refine your advertising online and is a free tool to plan your media outreach. It allows you to recognize a website your intended audience may visit. It identifies audiences by their interests and demographics, looks for websites that are appealing to your target customers and see page views, unique users and other statistics.  It also lets you plan a media marketing plan for you potential clients, by advertising on sites they like and compile statistics from that plan.

Google AdWords

The best source of keyword data is Google’s Keyword Tool. Data can be viewed at different levels, like national, mobile search statistics split off separately. Other tools that are useful in AdWords are the contextual and placement tools available: The placement tool, based on your URLs, keyword to suggest websites within the Google Display Network to place your advertisements on them. The contextual tool is predicated on the keywords you use, suggesting further keywords to add to any of your Google Display Network ad campaigns.

-          George Freeman

If you are interested in more SEO techniques or would like to hire us to manage your reputation online contact us at: sales@getfoundquick.com or call 857.526.0096.

Boston Web Marketing | 215 Lewis Wharf Boston | MA 02110 | www.getfoundquick.com

The ability to easily monitor your site’s backlinks as often as you want is not only convenient, but could also help steer your SEO results in a better direction.  If your site lacks links, it has the potential to affect how search engines like Google rank you.  An SEO company like BWM can change this number, as efforts such as social bookmarking and blogs (both provide opportunities for backlinks) are two of the many efforts taken on for someone who is looking for better page placement and popularity in the online community.   Backlinks are certainly an important contributor to your website’s page rank, and this tool can provide assurance to those engaging in SEO efforts if the targeted site is in fact connected to other sources, but it also allow users to see if more focus needs to be put on achieving inward links.  How to gather links to your site is another process itself, but tools like these are nice to know about and can help in the monitoring efforts of a website, especially when you are engaged in the SEO process and are looking to see an indication of how prevalent you currently are.

-          Casey Guntlow

If you are interested in more SEO techniques or would like to hire us to manage your reputation online contact us at: sales@getfoundquick.com or call 857.526.0096.

Boston Web Marketing | 215 Lewis Wharf Boston | MA 02110 | www.getfoundquick.com

Last week, Google Webmasters Tools has upped the results available to a 90-day period.  This will allow you to review much more information at one time and allow you to spot some trends in search terms and user activity.

Here’s a reminder of some of information you can find with Webmaster Tools:

For the selected data range, the default is a month, you can view the number of queries that brought searchers to your site, the total impressions and clicks to the site, and the number of impressions and clicks for those listed queries.

For each query, the Webmaster Tools will tell you:

• Number of impressions – the number of times your site was displayed as a search result
• Number of clicks – the number of times people clicked on your site as a result of that search
• CRT (click through rate) -  the percentage of clicks you received as a result of that particular search result
• Average position - the average position the highest ranked URL for that site appeared in search results for the query across all searchers

You can also find the change from one time frame to another.  However, the change percentages are still not available for more than 30 days.  While the change details used to be visible by default, you now need to click the With Change button to see them in the report.  If you have the change percentage currently displayed, you need to turn that off in order to increase the date range to more than days.

Remember, these tools can be a great way to review how well your site is performing currently so that you can make changes to titles, content and descriptions that will make you more easily found in a Google search.

-Don Mac Melville

If you are interested in more SEO techniques or would like to hire us to manage your reputation online contact us at: sales@getfoundquick.com or call 857.526.0096.

Boston Web Marketing | 215 Lewis Wharf Boston | MA 02110 | www.getfoundquick.com

1)      Don’t Be Repetitive:  Unsure about how to update your profile but think it’s time to add something new to your wall?  Don’t repeat past information or announcements just to post content.  If your viewers notice similar stories each time you’re updating, pretty soon they’ll begin to look right past your profile altogether.  Try and switch up your form of info as well: alternate between photos, videos, and text to provide variety.

2)      Engage in Conversation: Instead of continually posting statements that you think are interesting, ask the viewers themselves what they would like to see.  Social media engagement can attract new visitors not only to your Facebook page, but to your website as well (a goal of SMO). Questions about particular products, services you provide, what clients would like to see more or less of, etc., are all things that make your page more interesting and can actually help your business in the long-run as well.  Interacting with your fans will make you more personable and can provide you with constructive criticism or suggestions that you can then implement into your services.

3)      Keep it Simple: Mold your content to your audience.  This rule can relate directly back to rule #2 as well- ask your fans what to do to hold their interest.  Evaluate the information that you’d like to share and consider whether or not others will find it as interesting as you.  It is true that you are not always going to please everyone or catch each Facebook user’s eye, but also remember that you are the expert on your brand or company and what you offer to your viewers should be relatable, understandable and interesting.

The beauty of social media is that business owners who are looking to gain more exposure and outside interest have the opportunity to interact directly with current or potentially new customers.   Facebook is obviously one of the top go-to networks for embracing an online community, so take advantage of your ability to really communicate with your audience and make an effort to stand out from other bland or “typical” business pages.

-          Casey Guntlow

If you are interested in more SEO techniques or would like to hire us to manage your reputation online contact us at: sales@getfoundquick.com or call 857.526.0096.

Boston Web Marketing | 215 Lewis Wharf Boston | MA 02110 | www.getfoundquick.com

You may be hesitant to jump on every social media bandwagon, but understand Pinterest isn’t going anywhere anytime soon.  It’s important to realize that search engines are crawling Pinterest, and Google has indexed over 40 million pinterest.com pages.  Every post can be thought of as another opportunity to get traffic to your site.  So, how can you make the most of your Pinterest board? Here are some tips:

Like any website or blog, the key to Pinterest is publishing original, unique content.  Make it interesting; post large, beautiful images and optimize your image file names. “Image1.jpg” has no SEO value, but naming images to what they are (whether its new-york-skyline.jpg or dog-wearing-sunglasses.gif) will allow them to be indexed properly.  Likewise, optimize the name of your board. A board named ‘Best Boston Restaurants’ is much more targeted than the less specific ‘My Favorite Restaurants’. Your board title also appears in the URL, so use keywords in your titles and descriptions.  Once you post an image to your board, you can edit the post to include a link. So, add links to your posts whenever possible.

If you are already familiar with social media, then you can easily make use of Pinterest; many of the same rules apply.  Be social.  Follow other users. Like posts; re-pin posts. Leave comments.  Use #hash tags, create trending topics and join in on discussions.  Users that like your content will re-pin it to their own pinboard, keeping the original source’s link.   Don’t get too wordy.  With Pinterest, you don’t want to overdo the text; just use short captions to maintain the flow of your pinboard.   If you’re a retailer, you can include dollar amounts for your products. Good deals and competitive prices can certainly get people buzzing and re-pinning your posts.

Familiarize yourself with Pinterest and you can be using it as a tool to increase traffic, sales, and customer loyalty.

-Chris Schepici

If you are interested in more SEO techniques or would like to hire us to manage your reputation online contact us at: sales@getfoundquick.com or call 857.526.0096.

Boston Web Marketing | 215 Lewis Wharf Boston | MA 02110 | www.getfoundquick.com

The first step that I would recommend would be to crawl your site. Your current link structure is extremely important to your current optimization. Odds are that when you redesign your site your URL structure will change. For example: your about us page may have been www.youtwebsite.com/about-us.aspx and your about us has a new URL of www.yourwebsites.com/aboutus.html . Since your new URLS structure differs from your old one, all links that are directed to your old URL structure will now be lost. To avoid losing links back to your site and potential search engine optimization, be sure to record all your old links and then create 301 redirects to the new links. Once completed, this work will save all your old URLs by directing them to their new home on your new website.

The next step would be to analyze your current content. Content is king online and you want to preserve the current use of content on your site. If you have good placement for specific keywords, odds are that the content for that page is well written. This is something that you do not want to lose. Make sure that your content caries over correctly for each page. If you are going to change all your content, analyze the new text against the old text to make sure that your keyword density aligns correctly. Lastly, make sure that in you redesign you are using physical text and not images. Some website designers use images of your text instead of the actual text itself. This is a big no no. Google cannot read that text and all your content is now out the window. A good way to know if the text is an image or actual text is to see if you can copy and paste it. If you can, you all set.

Page titles, meta tags, meta descriptions, Google analytics and webmasters tools will all have to be transferred over from your old site to your new site. This step seems obvious but sometimes it is skipped over by web designers. I recommend creating an excel spreadsheet and capture that data prior to the switch. This will take all the guess work out of it. A new xml sitemap will have to be created for the new site. Since you have all new URLs you will need an all new sitemap. After this is completed, be sure to submit that sitemap through webmasters tools to Google for indexing into their system.

There are a few things that you might not think about when launching your new site. The first is the use of Flash in your new site. While the newest and coolest graphics look great on your new site, they may seriously impact your current standings. Avoid flash if at all possible. Something that is often over looked and unknown to business owners is a “no follow command”. This is a line of code inserted into your website while being designed that prevents search engines from crawling your new site until it goes live. The problem with this code is that sometimes it is not removed from the new site when it goes lives. This little line of code will have big implications for your website if left on your home page. Since this tells a Google not to follow your website, Google will not include your new site in any search results. Out of all the mistakes one can make, this is one of the biggest. This can be fixed and while I might say that changing your content to images or not including meta data might be bigger problems, they are only slightly. If this error goes unchecked, not amount of links to your site will ever get your site found again.

While these changes all seem scary a skilled SEO team can help guide the way. Launching a new website should be a positive experience. This gives you to opportunity to rebrand yourself and also make yourself look more professional. Be sure to announce your new site on your blog and all social media mediums your business uses.

-If you have additional questions about website transfers please contact Boston Web Marketing at 617-676-8109 or emails sales@getfoundquick.com.

- Matt Wilkos

If you are interested in more SEO techniques or would like to hire us to manage your reputation online contact us at: sales@getfoundquick.com or call 857.526.0096.

Boston Web Marketing | 215 Lewis Wharf Boston | MA 02110 | www.getfoundquick.com

But it is no secret that Google+ has struggled to build the user base that makes social media outlets like Twitter and Facebook so popular.  When a business begins planning a social media campaign, why should it both put time into a network that doesn’t have users who actively engage in the platform?

Businesses should be creating and updating Google+ accounts for two related reasons.  The first is that Google+ is not simply going to go away or disappear.  Google has been updating the site’s look in order to make it more user friendly and highlight the features that are unique to Google+.   When Google changed its privacy policies, all users creating new Google accounts are automatically also creating Google+ accounts.  This allows Google+ to build a user base.  Expect Google to start to push to get these users who are being built into the network just by creating a Google account to start using the social media service more frequently.

Google is going to keep pushing Google+ because it gives Google the ability to improve its search function by providing personal results that are unique to each user.  This is accomplished with the “search plus your world” feature, which pulls information that was promoted by people within your Google+ network into your Google search results page.  Google+ may not have as many active users as other social media networks, but it only takes a few active users to affect one person’s search results.  If one person using Google+ starts to promote a page, everyone who is connected to that Google+ user who has also activated Search Plus Your World will start to see that page appear higher in their Google results page.  Only businesses that actively engage in Google+ with quality content, frequent updates, and outreach to customers and users will be able to benefit from this bonus.

-          Andrew Wise

If you are interested in more SEO techniques or would like to hire us to manage your reputation online contact us at: sales@getfoundquick.com or call 857.526.0096.

Boston Web Marketing | 215 Lewis Wharf Boston | MA 02110 | www.getfoundquick.com

Facebook has over 845 million users, which gives you one very large potential audience.  Users tend to be fairly young with the largest age group at 21-24 years-old.  Behind that, are the 18 -20 and 35-44 year-old users.  Two big Facebook benefits are they ability to interact directly with individual customers and the facility to capture all the information about your business in one place.   Of course, one of these benefits can also become a drawback if your goal is to maintain a lot of one-to-one contact.  With the number of users being so large, you may be inviting more feedback than you can sometimes handle.

Twitter uses tweet an average of 340 million tweets per-day!  The tweet is a great, short and sweet way to make announcements or provide updates.  It’s also a great way for you to monitor what people are saying about you as well.  Of course, the ability to respond quickly with so much exposure is one of the great benefits here.  Female “tweeters” out-number the males at 54.6% and most users are between 31 and 49 years-old.

For more professional connections and showing off your accomplishments, you’ll want to be sure to use the 150+ million strong LinkedIn.  LinkedIn also allows you start conversations and professional groups with your peers.  Here, males outnumber females by 1% and the almost half the users are aged 35-54.

Google+ is the newer kid on the block of these four, but it’s kinship with the search engine is making it very attractive as a part of a comprehensive SEO plan.  Males are the dominant users here at almost 70%.  Benefits to Google+ are the abilities to establish conversations and to build networks or “circles” that encompass targeted audiences.

While all of these can be beneficial to you, to keep them active and vital, they need regular maintenance or people – and search engines – stop visiting with any frequency.  So as you begin to roll out your social media presence, think of your prime demographic and work from there first.

-          Don MacMelville

If you are interested in more SEO techniques or would like to hire us to manage your reputation online contact us at: sales@getfoundquick.com or call 857.526.0096.

Boston Web Marketing | 215 Lewis Wharf Boston | MA 02110 | www.getfoundquick.com