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How to Identify and Monetize Your Most Valuable Keywords with Aaron Wall (4:08)

How Website Monitoring Protects You from Revenue Loss

Why You Need Links to Get High Rankings

How to Connect Social Media to Your Business with Dave Evans (5:52)

There is no final draft when you write a webpage

How to Manage the Conversation in Social Media – Dave Evans (6:11)

The Human Face. How to Choose Effective Website Photos and Images, Part 3

Use Keyword Research Everywhere! with Christine Churchill (2:06)

The Rise of Local SEO and the Death of the Yellow Pages

How to Develop a Content Strategy for Your Business with Rebecca Lieb (5:38)

How to Avoid the 3 Top SEO Time Wasters

How to Turn Your Analytics into a Money-Making Machine, Bryan Eisenberg (8:00)

Home Page Best Practices for Local Businesses

Do-It-Yourself Search Engine Optimization (SEO), part 2, with Stephan Spencer (3:02)

Tips On Using the Google Content Network for PPC Ads

Do-It-Yourself Search Engine Optimization (SEO), part 1, with Stephan Spencer (7:53)

Do-It-Yourself Search Engine Optimization (SEO), part 1, with Stephan Spencer (7:53)

Tuesday, January 26, 2010, 9:46:30 PM

In this article Dr. Wilson explains how to get rapid links to a newly launched website by marrying e-mail marketing with social bookmarking. The technique itself is easy, but it assumes the hard work of building a strong e-mail list.

Monday, January 25, 2010, 11:32:34 PM

In this video interview, SEO expert Shari Thurow explains how you can discern user intent from the search terms they use, and from that help them get where they’re trying to go on your site. Search keywords can be classified as transactional, navigational, or informational.

Wednesday, January 20, 2010, 2:36:09 AM

In this article, SEO expert Wil Reynolds explains how to get maximum search engine optimization value out of your YouTube videos. He explains how to include your link in the description, how to take action on what you learn YouTube Insight analytics, and how this relates to universal search.

Monday, January 18, 2010, 7:46:22 PM

In this video interview, SEO expert Eric Enge discusses linkbuilding techniques, and the importance of integrating an ongoing linkbuilding effort into the rest of a business’s marketing campaigns. He also offers a new twist on article marketing that can net some great links.

Wednesday, January 13, 2010, 2:02:33 AM

Local marketing expert Lorrie Thomas describes five ways that local businesses can use Facebook to (1) build awareness, (2) distribute information, (3) create community, (4) offer customer service, and (5) boost sales.

Tuesday, January 12, 2010, 2:57:12 PM

In this video interview, organic SEO marketing expert Amanda Watlington outlines three challenges to search engine optimization for 2010: (1) ranking affected by page loading speed, (2) growing importance of localization, and (3) the effect of personalization.

Tuesday, January 05, 2010, 6:16:21 PM

Having clearly identifiable hyperlinks can increase your conversion rate, according to usability expert Todd Follansbee. In this article he explains how to develop a consistent hyperlink policy for your site, and make text links work harder for you.

Tuesday, January 05, 2010, 1:05:37 PM

In this video interview, SEO expert Stoney deGeyter explains his approach to keyword research, not only for a few keywords, but for the hundreds of keyphrases needed to optimize, say, a large e-commerce site. The approach involves three main stages: finding and organizing core keywords, and then arranging a campaign with the qualifiers to those core keywords.

Tuesday, December 29, 2009, 8:14:36 PM

Web writing expert Nick Usborne explains how to use powerful sales and closing techniques in online copy — scarcity, new, free, save, and risk free.

Tuesday, December 29, 2009, 12:05:46 PM

In this video interview, e-commerce conversion expert explains the five steps her firm uses to increase sales conversion rates in online stores — determining which pages to optimize, changes that might produce best results, selecting pages to test, limiting tests to what is essential, and making only small changes at a time.

Wednesday, December 23, 2009, 1:55:30 AM

Most people don’t read webpages thoroughly. The skim or scan. In this article, web writing expert Nick Usborne explains how to write for fast-moving readers so they get the gist of your message.

Tuesday, December 22, 2009, 9:47:37 PM

In this video interview business video specialist Grant Crowell gives highlights of keys to successful online business video, using the 5 “P”s — Plan, Practice, Publish, Promote, and Perform.

Wednesday, December 16, 2009, 2:38:52 AM

In part 2 of a series, web design expert Sandra Niehaus discusses ways to use images to support and reinforce a business brand. First, she explains a need to have a clear understanding of the brand. Then, consider image colors that help support that brand. She provides many examples as well as resources where you can learn more.

Tuesday, December 15, 2009, 10:58:05 PM

Dr. Wilson reviews Nick Usborne’s new book. While the title is deceptive — seeming to promise riches — the book is easy to read, clear about how to approach this, honest about the possible results, and encouraging to people who are desperately trying to find a way to earn money via the Internet. Recommended.

Tuesday, December 15, 2009, 9:11:57 PM

When someone tries to trash your company on the Internet, there are some things you can do about it, that is, replace negative webpages about your brand, your company name, or your personal name with webpages and profiles that outrank them and push them off the first page of search engine results. In this video interview, reputation management expert Andy Beal explains how.

Tuesday, December 08, 2009, 6:32:42 PM

In this article, paid search specialist Christine Churchill offers ten suggestions that can help your Google AdWords stand out from the rest and get a click-through.

Tuesday, December 08, 2009, 4:49:06 PM

In this video, Internet marketing specialist Amanda Watlington cautions against blind adoption of social media tools such as Twitter and Facebook. Rather ask: What does this tool accomplish for my business and plan strategically.

Tuesday, December 01, 2009, 9:35:03 PM

If you’re out of ideas to improve your landing page and boost conversion rates, this article will be refreshing. Landing page optimization expert Tim Ash explore three themes: “Less is more,” Personalization, and the Offer. It will stimulate your thinking — and affect your bottom line very quickly.

Tuesday, December 01, 2009, 11:11:05 AM

In this video interview search marketing expert Shari Thurow explains how to write articles and distribute them on the Web, while still retaining the top search position for the article. Techniques include backlinking requirements, timing, cross linking to your own articles, as well as a bio page that links to all your articles.

Tuesday, November 24, 2009, 5:48:40 PM

In this video interview, search marketing expert Brad Geddes explains the importance of discerning user intent in the search terms they use to get to your site. By matching your landing pages with user intent you can increase sales by providing the information customers need before they buy.

Tuesday, November 24, 2009, 4:20:39 PM

Web analytics expert Robbin Steif explains how the metric “bounce rate” can help you figure out how to improve a poorly-performing site. She defines the term, explains why bounce rates matter, gives rules of thumb for good and bad bounce rates, and explains how the bounce rate can pinpoint problems.

Wednesday, November 18, 2009, 2:26:28 AM

In this article social media specialist Emilia Doerr explains how Flicker photo-sharing site can help your local business. Since Google now shows images as part of its ‘universal search’ results, your images can help you get targeted traffic to your site. Ms. Doerr explains the steps to take advantage of this approach.

Tuesday, November 17, 2009, 6:59:36 PM

In this video interview, social media specialist Amanda Watlington explains that having an integrated and well-thought out content strategy is at the base of a good business blog. She offers tips on how to make a business blog more effective.

Wednesday, November 11, 2009, 12:33:41 AM

Paid search expert Christine Churchill offers insights that can help your PPC landing pages more persuasive, more focused, more complete — and tested. Putting these tips in practice is likely to raise your conversion rates and increase your profits.

Tuesday, November 10, 2009, 3:18:35 PM

In part 2 of this video interview, Bryan Eisenberg offers a number of tips that can help you improve your e-commerce product pages. He makes suggestions in the areas of product page headlines and titles, product images, product options, product descriptions, and proofs to convince the shopper to buy now.

Tuesday, November 10, 2009, 11:08:39 AM

Words of congratulation on this 15th year of Web Marketing Today have come from around the world. Here are just a few of these generous comments. It’s gratifying to see how WMT has touched people’s lives.

Monday, November 09, 2009, 2:22:02 PM

Web Marketing Today is celebrating its 15th Anniversary, November 9th. As part of the celebration we’re giving away lots of gifts to new subscribers as well as long-time subscribers. Come take a look at what we’ve got for you.

Tuesday, November 03, 2009, 7:43:44 PM

In part 1 in a series, web design expert Sandra Niehaus explains four guidelines to help you select the best photos and images for your site. The article is richly illustrated to help you evaluate a great picture as you look at it and understand how to crop it appropriately. In addition, she offers four places to obtain excellent stock images.

Tuesday, November 03, 2009, 5:25:05 AM

In this video interview search marketing expert explains the value of both free and fee-based keyword tools. These tools help you find the search terms that are actually being used by people to find things on the web so you can optimize your online marketing. She focuses on the capabilities of Google Keyword Tool, Google Insights for Search, and Google Sets.

Tuesday, October 27, 2009, 10:51:47 PM

In this article, social media specialist Amanda Watlington helps businesses break through time-wasting behaviors to find 5 ways to promote their businesses via Facebook. She explains the value of building a group, creating a page, and planning an event. She suggests using other tools such as e-mail and Twitter to notify clients of the Facebook presence. Finally, she explains the rules of social marketing.

Tuesday, October 27, 2009, 1:18:22 PM

In this video interview, Internet marketing expert Marko Hurst discusses the four basic online business models and how each of them generates income. (1) E-commerce sites, (2) Content sites, (3) Customer support sites, and (4) Lead generation sites.

Tuesday, October 20, 2009, 9:22:03 PM

Wil Reynolds explains four link building strategies that take advantage the special strengths of the Delicious social bookmarking tool. He explains how to develop ‘smart queries’ that yield linking opportunities, then how to categorize them on Delicious. He also explains how Delicous can spark article ideas, alert you to promising sites, and help you find ‘librarians’ and bloggers.

Tuesday, October 20, 2009, 8:21:15 PM

In this short video interview, Internet marketing expert Jim Sterne discusses the very simple premise of Web analytics — that if you can find out what interests people on your site, you can focus more energy, investment, and focus there in order to increase income. Companies that develop the ability to learn from their analytics can thrive; those that don’t will gradually die.

Wednesday, October 14, 2009, 1:00:52 AM

A payment gateway connects your shopping cart with the credit card processor. Here’s what you need to know to select a payment gateway for your online store.

Tuesday, October 13, 2009, 8:42:42 PM

You can do a lot of search engine optimization (SEO) work yourself or with the help of your web developer. But to find first-page ranking for your important keywords, you may need to employ company that specializes in SEO. In this video interview, Jill Whalen explains what to look for — and warning signs that should steer you away.

Tuesday, October 06, 2009, 4:11:49 PM

Local marketing expert Lorrie Thomas explains how LinkedIn can help local businesses increase their credibility as well as get increased visibility through search engine optimization.

Tuesday, October 06, 2009, 4:17:34 AM

In this video interview social media expert Erik Bratt describes on how Twitter can help businesses in the area of customer service, selling, fundraising, prospecting, and keeping up with customer opinions online.

Tuesday, September 29, 2009, 3:59:58 PM

Design and usability expert Sandra Niehaus explains how to design your web pages and landing pages so that buttons are in balance with both their environment and priority. She explains and gives examples of how to vary color, size, shape, style or treatment, and placement to achieve balance

BOSTON WEB MARKETING 2010