News Blog

Boston Web Marketing is pleased to announce two great new partnerships. We are now working with SensoMotoric Instruments [link]  a company that provides advanced eye-tracking solutions. This is very important in learning how well your website is working.

“In web design, the aspect of optimized navigation through the content is of major importance. Therefore, the design demands more than the purely visual aspect. Usability tests can help you evaluate ease of use and logical navigation – both of which are essential for keeping the user on your website for as long as possible.” -SMI

Boston Web Marketing is also now partnered with Groupon! Groupon features a daily deal on the best stuff to do, see, eat, in Boston. Ask us how Groupon can help your business.

Google now indexing FACEBOOK & TWITTER feeds – READ MORE

What does this mean for businesses? It means that in order to remain relevant in this fast-paced ever evolving internet environment, you need to be utilizing social media. Call or email Boston Web Marketing and we can explain.

Check out our QR Code –

WHAT’S A QR CODE?

“Although initially used for tracking parts in vehicle manufacturing, QR Codes are now used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users (known as mobile tagging).

QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards or just about any object that users might need information about. Users with a camera phone equipped with the correct reader softwarecan scan the image of the QR Code causing the phone’s browser to launch and redirect to the programmed URL.” Wikipedia LINK

Try it out! If you have a Blackberry or iphone download the app from http://www.beetagg.com/

Once you have it installed, use it on the above image and see it work! Call or email Boston Web Marketing for information on how to use this in your marketing plan.